Hellmann's: Hungry Games

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Food

Founded in 1913 in a New York deli by Richard Hellmann, it has grown to become the world's number one mayonnaise brand. Hellmann's emphasizes using high-quality, real ingredients and is committed to sustainability

Credits

Advertising Agency:

Euphoria Creative

Creative Team:

Marcelo Rizério, Ricardo Alonso, Elisa Gerber, Pedro Arvati, Pedro Ramos

Content:

Roberta Balbino

Planning:

Caio Del Manto, César Villas Bôas, Guilherme Maineti, Julia Saldanha

Account Management:

Andressa Fukunaga, Amanda Teixeira, Talita Lima, Wellington Faustino

Data Insights:

Tiago Santos

Production:

Cris Almeida, Larissa Gonzaga

Technology:

Hogarth Worldwide Brasil

Art Director:

Desiree Oliveira

Copywriter:

Camila Montanari

UX/UI Designers:

Marina Saverio, Jeison Lopes

Creative Ops:

Guilherme Soares

Technology Director:

Leonardo Oliveira

Software Engineer:

Rene Berwanger

Solutions Architect:

Pedro Ivo

Fullstack Developer:

André Ribeiro

Business Analyst:

Bruna Neto

QA Analyst:

Wilson Maruyama

Content Management Lead:

Renata Santos

Analyst:

João Araújo

Project Management Director:

Suzana Lin

Production Lead:

André Tanoue

Project Manager:

Felipe Chalita

Head of Business Services:

Mirna Abaurre

Account Director:

Romulo Errico

Account Manager:

Caio Lacerda

Image Production:

Hogarth Worldwide Brasil

Director:

Edu Pimenta

Executive Producer:

Luiza Pagliarini

Producers:

Violeta Rodrigues, Natália Cardoso

Production Intern:

Iris Silva

Project Manager:

Felipe Chalita

1st Assistant Director:

Flavia Ventura

2nd Assistant Directors:

Oliver Antônio Guimarães de Santana, Beatriz Tadioto

Casting Production:

Raquel Fialho

Line Producer:

Mariana Catunda

Head of Production:

Silvia Rosa

1st Production Assistant:

Denisando

2nd Production Assistant:

Bruno Dias

Director of Photography:

Gabe Gomez

1st Camera Assistant:

Julio Becker

2nd Camera Assistant:

Yuri Camargo

Still Photographer:

Edu Pimenta

Gaffer:

Saint Clair

1st Electrician Assistant:

Thiago C Monteiro

Sound Operator:

Vanessa Silva

Art Direction:

Mariah Floriano

Art Assistant:

Vic

Props Assistant:

Black

Props Intern:

Bruno Yoshi

Art Helper:

Elias Silva

Food Stylist:

Carol Ribas

1st Assistant Food Stylist:

Katucha Costa

2nd Assistant Food Stylist:

Alexandre Miranda

Wardrobe Stylist:

Thays Heleno

Wardrobe Assistants:

Glamouranza, Mayara Magalhães

Makeup:

Mari Ponte

Post-Production Coordinator:

Junior Braz

Post Producer:

Stefano Bitelli

Editor:

Eduardo H. Lopes

3D/VFX/Color Grading:

Rodrigo Sotero

Media Manager:

Rodrigo Maurenza

Music Supervision Agency:

Big Sync Music

Audio Production :

Hefty

Music Producers:

Edu Luke, Cris Botarelli, Otávio Cavalheiro, Eduardo Rossi, Celso Moretti, Tuco Barini, Renan Marques

Account Team:

Debora Carvalho, Thais Gazoli, Ana Peluzo, Karin Borba

Coordination:

Larissa Durante, Fabi Lugli, Susi Rodrigues, Douglas Freitas

Soundtrack Production:

LOUD+

Music Direction:

Gustavo Garbato

Account Team:

Priscila Miranda, Lucas Milan, Juliana Pontes

Executive Producer:

Maia Feres

Coordination:

Rafael Silvestrini, Izabel Sanches, Laura Mendes

Production Company:

The Brooklyn Brothers

Tech Lead:

Raíssa Freitas

Sr. Front-End Developer:

Herbert Veloso

Coordinator:

Maria Sosa

Media Agency:

Initiative

Media Team:

Paulo Henrique Borba, Bianca Navega, Arthur Cavazini, Allan Reis, Adeva Chagas

Digital Agency:

Buena Onda

Head of Content:

Marina Tomaz

Project Manager:

Jéssica Lima

Strategist:

Júlia Fernandes

Copywriter:

Matheus Dias

Community Manager:

Taciana Farias

Art Direction & Motion Design:

Milena Luchini, Abner Galeazzi

Strategy Director:

Renata Guerra

Operations Director:

Lucas Valério

Creative Director:

Maurício Oliveira

Video Director:

Mark Daniel

PR Agency:

Edelman Brazil

Account Director:

Flávia Janotti Novaes

Account Manager:

Camila Lee Teixeira

Account Executives:

Caroline Sargologos, Maria Renaux, André Moraes, Aline Godoy, Murilo Santiago

Account Director:

Giovanna Ricci

Account Manager:

Amanda Otero

Advertiser:

Unilever

Client:

Carolina Riotto, Guilherme Moraes, Kaio Silva, Ingrid Cavalcanti, Luana Elias, Bruna Olmos, Pamella Dias, Rodrigo Latance, João Lira

Date:

May, 2025

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