Hemköp: Bananas
Media Type:
Print
Brand
Agency
Country:
Industry:
"The same prices online as offline."
For the launch of one of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range are always the same online as offline. To illustrate the lack of difference in a quick and playful way, digital counterparts now accompanied the products featured in Hemköp’s everyday FMCG-ads. The piece featured is but a small part in a larger ongoing campaign.
Credits
Advertising Agency:
M&C Saatchi Stockholm, SwedenCreative Director & Partner:
Martin CedergrenDate:
October, 2016More from Hemkop
Hemköp: Tomato
10.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 04, 2026
Raylo Turn Tech Subscriptions Into Relationship Drama in "Something Better Always Comes Along" campaign
Stink Studios won the business after a competitive pitch run directly by the client
Jun. 04, 2026
M+C Saatchi Group UK Drives Lincolnshire Campaign for National Grid
The campaign is part of National Grid’s wider push to build understanding around the need for increased electricity capacity