HMR: Save the Fleet
Media Type:
Film
Brand
Agency
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Industry:
Salvamento Maritimoi Humanitario (SMH) has carried out a rescue operation in the central Mediterranean, saving 43 people in an SAR Libya zone. But this is not only a story of bravery and courage, but also of creativity and social commitment. The first mission of Aita Mari 2024, the HMR rescue boat, has been carried out thanks to the fundraising that the association has achieved through the "Save the Fleet" campaign, through the Goteo platform, in which more than 40,000€ have been obtained in its crowdfunding.
Credits
Advertising Agency:
Ogilvy Madrid, SpainDate:
February, 2024
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