HomeEquity Bank: Enters the Metaverse to Help Canadian Veterans

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

Industry:

Financial Services

HomeEquity Bank (HEB), the provider of the CHIP Reverse Mortgage, is partnering with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes' future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform (built, governed, and owned by its users). Visitors can explore the virtual Homes for Heroes village, and help "make it real" by donating funds that will be matched by HomeEquity Bank. This is a first for the Metaverse.

Credits

Advertising Agency:

Zulu Alpha Kilo, Canada

Chief Creative Officer:

Zak Mroueh

Executive Creative Director:

Brian Murray

CD/Art Director:

Vic Bath

CD/Copywriter:

Dan Cummings

Art Director:

Erin Rodness

Designer:

Jackman Chiu

Agency Producers:

Ece Inan, Sarah Dayus

Account Team:

David Tremblay, Lauren Boultwood, Samantha Tang

Planning Team:

Maxine Thomas

Homes for Heroes Partners:

Jacqueline Howard, Cameron Diggon

Media Agency:

iQuanti

Media Team:

Kerstin Baker Ash, Tony Hooper, Maithili Bandishti

PR Agency:

Weber Shandwick

PR Team:

Riya Dhaliwal, Adam Bornstein, Michelle Zucchero

Production House:

Zulubot

Director:

Vic Bath, Dan Cummings

Production House Producer:

Ben Bentivegna

Director of Photography:

Adam Griffiths

Post Production Supervisor:

Sarah Dayus

Editing Company:

Zulubot

Editor:

Mallory Robbins

Online:

Felipe Chaparro

Colour Grading:

Felipe Chaparro

Music By:

Asche and Spencer Stock Library

Audio Engineer:

Noah Mroueh

Digital Interactive Producer:

Ece Inan

3D Architecture and Game Design House:

Metaverse Architects

3D Architecture Producer:

Maggie Hill

Metaverse Architects:

Sean Ellul, Andre Causon, Aaron Zarb

Date:

July, 2022

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Disneyland Paris Stages a Total Eclipse of the Mouse

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Pavone Group Promotes Two to Creative Leadership Roles

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group