Honda Civic: Up
Media Type:
Film
Brand
Agency
Country:
Industry:
Long ago, Soichiro Honda, the founder of Honda, uttered simple but extremely powerful words; “Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing”. The 2017 Honda Civic continues this belief. Through brave and daring design the new Civic is more than a mere iteration, it is truly distinctive from it's predecessors, inside and out.
Credits
Advertising Agency:
Wieden+Kennedy, London, United KingdomCreative Director:
Scott DungateArt Director:
Joris PhilippartCopywriter:
Jason ScottProduction:
Colonel BlimpDirector:
Pedro Martin-CaleroDate:
February, 2017
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