Houdini Sportswear: The Houdini Menu
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Experiential
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What happens to our clothes when they are worn out? At Houdini we have recycled garments for years, but this time we decided to eat them.
We put our 100% natural wool line to the ultimate test and cooked a fine dining menu using vegetables grown from the soil of our decomposed base layers.
Credits
Advetising Agency:
McCann, Stockholm, SwedenAccount Manager:
Jonna LiljedahlChief Creative Officer:
Adam KerjCopywriter:
Daniel BlombergArt Director:
Carl LarssonAccount Director:
Thomas GibsonDesigner:
Lena DanrothTechnology:
Marcus JohanssonEditor:
Hannes FalkProduction Company:
Camp DavidProduction Assistant:
Sebastian O. CarlssonProducer:
Linnéa AnderssonExecutive Producer:
Kristina WibomDOP:
Viktor KumlinDirector:
Sebastian ReedDate:
April, 2017
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