HOY Buenos Aires and Havas Argentina: Turn Off Your Brand
Media Type:
Experiential
Agency
Country:
Industry:
On March 26th, HOY and Havas joined the celebration of Earth Hour with their clients, intervening
the main digital screens of public roads, displaying the brands in a sustainable mode. The aim was to generate a unique message of awareness and energy saving to inspire everyone to join in. At8.30pm, they reduced the power on LED screens by up to 87% under the hashtag #ChangeForClimateChange, making a poster consume as little as possible on Earth Hour with the help of brands such as Andrómaco, Aveno, Buquebus, Claro, Dermaglós, Flybondi, Fundación Vivienda Digna, JVC, Hipoglós, LÓreal, Movistar, Puma, Renault and Tuenti, among others.
Credits
COO:
Elina MendezCCO:
Tony WaissmannDGC:
María Luján DonaireHead of Craft and Innovation:
Hernán DamilanoArt Director:
Carlos MezaCopywriter:
Kike RaboyAgency Producer:
Marcelo VegaEditing:
Melina GennaroPM:
Lola ManzurCOO Havas Media Argentina:
Carolina SabhaTrader Havas:
Noelia MansillaMarketing Director:
Dulcinea SedamDate:
May, 2022
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 03, 2026
Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets
In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012
Nov. 03, 2026
Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute
The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal