HP: Made to be Less Hated, WiFi
Media Type:
TV
Country:
Industry:
Ever felt printer rage? HP not only heard you but decided to tackle it head-on. In collaboration with AKQA and HAMLET, HP introduces "Made to be less hated", a bold campaign for its print solutions acknowledging the universal disdain for printers.
Credits
Advertising Agency:
AKQA, DenmarkDate:
December, 2023More from HP
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