HSBC UAE: I Recommend Mum
Media Type:
Online
Brand
Agency
Country:
HSBC UAE and J. Walter Thompson Dubai launched ‘I Recommend Mum’ campaign that leverages human insight and UAE country objectives to encourage mothers to return to work after taking a break to handle the most important job of all – being a mom. The campaign video successfully addresses issues faced by mothers opting to re-enter the business world and uses children as spokespeople for mothers who were ‘on a break’ from their careers. HSBC turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away.
Credits
Advertising Agency:
J. Walter Thompson Dubai, UAEProduction House:
Space PlumPlanning:
Helina AsefaOnline Production:
Aly Seif Al NasrDate:
May, 2016
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Ace of Hearts Puts Listening at the Heart of London Philharmonic Orchestra's Business
The platform now informs future season programming, community and education work, and the vision for the brand
Sep. 23, 2026
King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat
There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition