HSBC UAE: I Recommend Mum
Media Type:
Online
Brand
Agency
Country:
HSBC UAE and J. Walter Thompson Dubai launched ‘I Recommend Mum’ campaign that leverages human insight and UAE country objectives to encourage mothers to return to work after taking a break to handle the most important job of all – being a mom. The campaign video successfully addresses issues faced by mothers opting to re-enter the business world and uses children as spokespeople for mothers who were ‘on a break’ from their careers. HSBC turns the concept of the recommendation letter on its head with children vouching for their moms, casting a spotlight on all they have achieved during their time away.
Credits
Advertising Agency:
J. Walter Thompson Dubai, UAEProduction House:
Space PlumPlanning:
Helina AsefaOnline Production:
Aly Seif Al NasrDate:
May, 2016
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges