IBM: Watson at Work, Aviation

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

How do aviation mechanics solve issues 90% faster? With IBM Watson’s analysis of structured and unstructured data, mechanics can tap into valuable insight. Only with Watson + IBM Services.

Credits

Advertising Agency:

Ogilvy & Mather, USA

Managing Director:

Liam Parker

Group Planning Director:

Eva Augustyn

Executive Creative Director:

Jeff Curry, George Tannenbaum

Executive Group Director:

Jeremy Kuhn

Executive Producer:

Steve Ford

Director of Music:

Karl Westman

Music Producer:

Joanna Starling

Creative Director:

Rich Wallace, Niels West

Senior Producer:

Joe Maire, Sarah Pascale

Account Director:

Soohan Han

Senior Planner:

Nika Gokhman

Senior Art Director:

Dennis Kung

Senior Copywriter:

Greg Kissler

Senior Copywriter:

Stephanie Cajucom

Senior Art Director:

Simon Woodham

Account Supervisor:

Emilia Pittelli

Production Company:

Mill +

Director:

Tom Basis, Paul Mitchell

Executive Producer:

Zu Al-Kadiri

Producer:

Tia Perkins

Director of Photography:

Michael Girandola

Editorial:

358

Editor:

Matthew Campbell, Rachel Greco, Jason Webb

Date:

April, 2017

Latest News

Sep. 03, 2026

Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy

Sep. 03, 2026

Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm

Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing