Previous Ad
ALS League: The never-ending mannequin challenge
Next Ad
Samsung Australia: Pocket Patrol
IKEA: A Good Listener
Media Type:
TV
Brand
Agency
Country:
Industry:
Ikea Sweden's spot, "A Good Listener," a familiar family drama unfurls.
You don't get all the details, but you know the code: A teenage daughter, increasingly agitated for mysterious reasons, returns home every day and locks herself in her room. Her father sits just outside, waiting for the day she's ready to let him in. Then, shockingly, there's a product plug:
Credits
Advertising Agency:
Åkestam Holst, Stockholm, SwedenCreative Director:
Magnus JakobssonArt Directors:
Jesper Holst, Michal SitkiewiczGraphic Design:
Sara BellafestaAccount Director:
Kjell ManssonPlanner:
Jerker WintherAgency Producer:
Leila WidgrenAccount Manager:
Agneta OppenheimDigital producer:
Mimmi GrafströmProduction company:
Bacon ProductionPost Production:
BaconXDate:
November, 2016More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are