Previous Case
IKEA: Complete Sleep Collection, 2
Next Case
Ad of the Day | Qantas: Australia in the Sky
IKEA: Complete Sleep Collection, 1
Media Type:
TV
Brand
Agency
Country:
Industry:
The year is 2024 and advertising has changed drastically. While you can craft films frame by frame and spend endlessly on media, the true measure of success is whether your campaign directly engages customers. A great ad should awaken something in the viewers or in the case of IKEA’s Complete Sleep collection, lull them to sleep. But how can an ad actually make viewers sleepy?
Credits
Advertising Agency:
Memac OgilvyDate:
September, 2024More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door