IKEA: FOMO, Party
Media Type:
Online
Brand
Agency
Country:
Industry:
When you’re getting ready to party, or scrolling to your heart’s content, or building up your career, you see sleep as a necessary evil. Don’t even think about doing those things sitting in your bed. Seriously. Stay. Away. From your bed. Or you risk falling prey to sleep’s sweet embrace. But is it that bad though? If you do fall asleep, you’ve actually made a decision. You chose sleep over the things that seem to matter the most, but they don’t. So perhaps, sleep is better than them after all.
Credits
Advertising Agency:
The Newtons LaboratoryCreatives:
Giannis Sorotos, Dionysia Lampadariou, Markella PlianthouClient Service:
Elissavet AthanassiadiProduction Company:
Picky ProductionsDirector:
Thanos MitsiosDOP:
Giannis GeorgiouEditor:
Andreas GiannakopoulosSound, Music:
BounceDate:
November, 2024More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group