IKEA: FOMO, Party
Media Type:
Online
Brand
Agency
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Industry:
When you’re getting ready to party, or scrolling to your heart’s content, or building up your career, you see sleep as a necessary evil. Don’t even think about doing those things sitting in your bed. Seriously. Stay. Away. From your bed. Or you risk falling prey to sleep’s sweet embrace. But is it that bad though? If you do fall asleep, you’ve actually made a decision. You chose sleep over the things that seem to matter the most, but they don’t. So perhaps, sleep is better than them after all.
Credits
Advertising Agency:
The Newtons LaboratoryCreatives:
Giannis Sorotos, Dionysia Lampadariou, Markella PlianthouClient Service:
Elissavet AthanassiadiProduction Company:
Picky ProductionsDirector:
Thanos MitsiosDOP:
Giannis GeorgiouEditor:
Andreas GiannakopoulosSound, Music:
BounceDate:
November, 2024More from IKEA
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