IKEA: It Won't Feel Like Home 'Til it Feels Like You
Media Type:
TV
Country:
Industry:
IKEA launches a new campaign to highlight the importance for everyone to have a home where they feel like they belong. In this new campaign, IKEA shows that home can feel strange and unwelcoming until it is somewhere that reflects who you are. Whether that be shelving to show off passions proudly, creating kitchen storage to equip the resident foodie, or carving out the perfect area for crafts; IKEA’s mission is to help create a home that is unmistakably you, with options that are designed to be affordable for all. IKEA's product range is at the heart of the campaign, with everything designed to create a space that can fit all types of personalities. Including affordable storage to house a growing collection of vinyls, to a pegboard to proudly display winning trophies.
Credits
Advertising Agency:
Mother London, UKDate:
October, 2022More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 14, 2026
Billion Dollar Boy Group Acquires Creator Authority, Building The Global Leader in B2B Creator Marketing
Following the acquisition, BDB Group global revenue is forecast to exceed $100m in 2027
Oct. 14, 2026
Yoto Unveils New Global Brand Platform "It's a Listening Thing" with Akcelo
The integrated campaign is Akcelo’s first for Yoto since being appointed global agency of record in June 2026
