Previous Ad
Ad of the Day | WE Fashion: Better Together Sweater
Next Ad
Ad of the Day | Rewe: The most important ingredient for Christmas
IKEA: Lack Friday
Media Type:
Print
Brand
Agency
Country:
Industry:
It's here. The one day out of 365 days a year where nearly every retailer on planet Earth give their customers a chance to save big. Perhaps everyone, except Ikea. This week, Ikea launched a campaign via Hjaltelin Stahl, copenhagen, promoting their $7.99 side table, LACK. But, they did it by simply removing the B from 'Black Friday', leaving only 'Lack Friday' followed, by the small price tag and the line: Low prices. Every day. The message is quite clear: At Ikea, you save 365 days a year. Not just one.
Credits
Advertising Agency:
Hjaltelin Stahl, DenmarkDate:
November, 2017More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Ace of Hearts Puts Listening at the Heart of London Philharmonic Orchestra's Business
The platform now informs future season programming, community and education work, and the vision for the brand
Sep. 23, 2026
King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat
There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition