IKEA: Love is Free, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
We all know that falling in love (eros) and love itself cost nothing — but they are priceless.
Star of this series of posters and social posts is the iconic IKEA pencil—the one we all use, and it costs absolutely nothing.
That’s how I’ll be
if you leave me.
I love you.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Directors:
Giannis Sorotos, Tasos BenetosAssociate Creative Director:
Stefania KotatiCopywriter:
Alexandros AthanasiouDesigner:
Panos GkizinosAccount Director:
Titos KoutretsosAccount Manager:
Datsika MariaPhotographer:
Vassilios MichailDate:
February, 2026More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group