IKEA: PAX it!
Media Type:
Digital
Brand
Agency
Country:
Industry:
PAX it! The most clicked ad space in the world, that actually isn’t one. We simply replaced an online store shopping cart icon with a flexible PAX wardrobe icon that grows automatically while you shop.
Credits
Advertising Agency:
Grabarz & Partner, Hamburg, GermanyChief Creative Officer:
Ralf HeuelGroup Creative Director:
Diana SukoppCreative Directors:
Thomas Fritze, Stefan GeschkeArt Directors:
Thomas Fritze, Christian El AsmarCopywriters:
Stefan Geschke, Sonja SonnerAccount Managers:
Dominique Bremer, Anna BollienDate:
March, 2017More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event
This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York
Sep. 03, 2026
Cody Rhodes Enlists Gamers to Search for John Cena in Clash of Clans and WWE Crossover
Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards