Incucai: Through Your Eyes
Media Type:
Digital
Brand
Agency
Country:
Industry:
Sony Music worked together with Argentina's leading organ donor organization NCUCAI and agency Wunderman Thompson Argentina to create a music video that you can't see - to highlight the cause of those with eye diseases who are awaiting cornea transplant. The aim is to get more people to plan to donate their corneas (after death)
Credits
Advertising Agency:
Wunderman Thompson ArgentinaLatam Chief Creative Officers:
Dany Minaker, Patán TarazagaCreative Directors:
Juan Ignacio Calvo, Matias MarttyCopywriter:
Nicolas De MicheleArt Director:
Francisco CeruttiDesigner:
Federico AlfonsoHead of Production:
Maite OrlievskyHead of Social Media Strategy:
Gabriela GardiniAccount Directors:
Carolina Graziano, Sofi AmestoyTechnology Director:
Mercedes AizawaTechnical Lead:
Javier CorraDeveloper:
Pablo MendozaProject Manager Lead:
Bárbara LaffueProject Manager:
Julián LeonettiQA Team:
J. Laurito, P. Lopez ReyesDate:
February, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group