Indesit: #DoItTogether
Media Type:
Film
Brand
Agency
Country:
Industry:
The protagonist is a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character.
Indeed, reality is quite different; in 2017 women still do the majority of the housework.
With this gender-stereotype-switch, Indesit launches its new integrated #DoItTogether campaign to invite families to give a hand with the housework
Credits
Advertising Agency:
JWT ItalyCEO & Chief Creative Officer:
Sergio RodriguezChairman & Chief Creative Officer:
Enrico DorizzaCreative Director:
Fabrizio PozzaCopywriter:
Giulia BrugnoliArt Director:
Gabriele CiregiaAccount Director:
Giulia ProfiliAccount Executive:
Giorgio MiraniStrategic Planner:
Monica BotticelliDirector:
Fran TorresProducer:
Marijana VukomanovicMusic:
SizzerDate:
April, 2017People Also Viewed
Ad of the Day | Veterans For Gun Reform: PSA
9.3
Ad of the Day | Cadbury: Mum's Birthday
10.0
Ad of the Day | Breast Cancer Now: 2050
8.4
Ad of the Day | Saturn: Anna
9.7
Ad of the Day | Tile: Lost panda
9.6
Ad of the Day | Nescafe: Those Few People
9.9
Ad of the Day | Volkswagen: Generations
9.8
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are