Indesit: #DoItTogether
Media Type:
Film
Brand
Agency
Country:
Industry:
The protagonist is a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character.
Indeed, reality is quite different; in 2017 women still do the majority of the housework.
With this gender-stereotype-switch, Indesit launches its new integrated #DoItTogether campaign to invite families to give a hand with the housework
Credits
Advertising Agency:
JWT ItalyCEO & Chief Creative Officer:
Sergio RodriguezChairman & Chief Creative Officer:
Enrico DorizzaCreative Director:
Fabrizio PozzaCopywriter:
Giulia BrugnoliArt Director:
Gabriele CiregiaAccount Director:
Giulia ProfiliAccount Executive:
Giorgio MiraniStrategic Planner:
Monica BotticelliDirector:
Fran TorresProducer:
Marijana VukomanovicMusic:
SizzerDate:
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