Insight Publicis: Say It
Media Type:
Film
Country:
Industry:
Most men in traditional african societies are averse to displays of affection and words of affirmation from loved ones. The phrase “I Love You” is almost a taboo and is often received with cynicism and sometimes...awkward silence. Especially by Fathers. This social experiment seeks to recondition the minds of adult Nigerian men, reshaping their responses to the 'L' word. Leveraging the Father's Day celebration, we want to consciously get people to express love to adult male figures, especially fathers.
Credits
Advertising Agency:
Insight Publicis, NigeriaExecutive Creative Director:
Chuka ObiCreative Director:
Jolomi AwalaProduction Company:
Guava StudiosProducer:
Kayode AjayiDirectors / DOP / Lighting & Art Direction:
Toheeb Pfg, Jason RotasEditor:
Toheeb PfgDate:
June, 2020Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour
