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Iran Autism Association: This is a Symptom of Autism

10.0

Media Type:

Brand

Agency

Country:

Iran

Industry:

Public Interest, NGO

Badkoobeh Creative Communication Solutions and Iran Autism Association partnered on a CSR project to raise awareness about Autism and the challenges faced by autistic children and their families. The project aimed to promote respect for the differences of autistic individuals, encourage people to treat them with kindness, patience, and understanding, and discourage making assumptions or judgments about their behavior or abilities. The project also provided support and resources for individuals with autism and their families. Published in 2018, the campaign includes one media asset and an OOH artwork. The artwork features the phrase "This is a symptom of Autism" repeatedly displayed all over the work. This cleverly references one of the common symptoms of Autism, where Autistic children may repeat a phrase or sentence due to finding comfort in the predictability and familiarity of the words.