Itau: Touchboard Discounts

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Financial Services

In an exciting fusion of sports and e-commerce designed to kick off the holiday shopping season, Itau Bank teamed up with Africa Creative to launch "Touchboard Discounts," a dynamic campaign that transformed traditional soccer field advertising boards into an interactive shopping experience during a crucial Brasileirão match between Botafogo and Palmeiras.

Credits

Advertising Agency:

Africa, Brazil

Date:

December, 2024

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