IWIB: Obscene Gap
Media Type:
TV
Brand
Agency
Country:
Industry:
Coinciding with the celebration of EQUAL PAY-DAY in the US, IBWOMEN (www.ibwomen.es) launched an awareness campaign, in collaboration with McCann, demanding the elimination of the wage gap between men and women.
Based on a tested insight: a woman earns 76 cents for every euro earned by a man, the campaign denounces the clearly "obscene" character of this gender inequality, approaching it from an ingenious and surprising perspective: there are very few professions in the world in which women are better paid than men, isn’t that really obscene?
Credits
Advertising Agency:
McCann Madrid, SpainDirector:
Sega Y FedeProduction Company:
LeeDate:
April, 2017
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