Jagermeister: FingerMittens

9.4

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Germany

Industry:

Alcoholic Drinks

As more people began drinking Jagermeister at room temperature, the brand set out to protect its iconic –18° serving ritual. The solution was The FingerMittens: tiny knitted mitts for fingertips that makes holding ice-cold shots comfortable. Turning care, humor and warmth into a reminder to serve Jägermeister ice-cold.

Credits

Advertising Agency:

Marketsquare

Date:

January, 2026

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges