Jeep: Fake Tough Guys
Media Type:
TV
Brand
Agency
Country:
Industry:
Sometimes all it takes is a little staging to invent an adventurous life: mud brushed onto a bumper, branches cleverly wedged into windshield wipers, a handful of leaves slipped between the rims... And suddenly, any SUV becomes a weekend warrior. For some, adventure has thus become more of an aesthetic than a reality. Jeep has chosen to expose this gap between fantasy and reality head-on, with irony and a certain tenderness.
Credits
Advertising Agency:
BETC Paris, FranceCreative Director:
Nicholas BakshiCopywriter:
Olivier MilleArt Director:
Morgane AlexandreDirector:
Martin WernerProduction Company:
Movie Magic InternationalDate:
January, 2026
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door