Jeep: Fake Tough Guys
Media Type:
TV
Brand
Agency
Country:
Industry:
Sometimes all it takes is a little staging to invent an adventurous life: mud brushed onto a bumper, branches cleverly wedged into windshield wipers, a handful of leaves slipped between the rims... And suddenly, any SUV becomes a weekend warrior. For some, adventure has thus become more of an aesthetic than a reality. Jeep has chosen to expose this gap between fantasy and reality head-on, with irony and a certain tenderness.
Credits
Advertising Agency:
BETC Paris, FranceCreative Director:
Nicholas BakshiCopywriter:
Olivier MilleArt Director:
Morgane AlexandreDirector:
Martin WernerProduction Company:
Movie Magic InternationalDate:
January, 2026
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 02, 2026
Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies
Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year
Sep. 02, 2026
Growth Leader Jeb Blatt Joins Independent Agency nmbl as President
Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide