Jet Smart: The Last Feat of Quinones

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Peru

Industry:

Transport, Tourism

With the aim of launching the brand in Peru, Jet Smart and Potro Lima developed the campaign "The last feat of Quinones". José Quiñones was the most important aviator in the history of Peru and, until a few months ago, he was the face of the 10 soles bill. A few months ago, new 10 soles bills began to circulate, in which Jose Quinones, who was the face of the bill for more than 30 years, is replaced by Chabuca Granda. Given this context, the agency led by Diego Livachoff and Paola Tealdo created "The Last Feat of Quiñones" to launch the best low-cost airline in South America in Peru.

Credits

Advertising Agency:

Potro Lima, Peru

CCO:

Diego Livachoff

Creative Directors:

Ivan Mallqui, Alejandro Gutierrez

Planner:

Paola Tealdo

Account Manager:

Ivana Chavez

Example of Accounts:

Marcela Belli, Lucia Hartmann

Producer:

Spirit

Production by Agency:

Monica Torres

Director:

Jorge Carmona

Resp for the Client:

Taryn Meyer, Oriana San Martin, Victor Mejia

Date:

October, 2022