John Hardy: Craft as Ritual
Media Type:
Film
Brand
Agency
Country:
Industry:
Artisan handcrafted jewelry brand John Hardy has turned to full-service creative agency Standard Black to launch “Craft as Ritual,” a brand-focused multimedia marketing campaign that brings the company’s Balinese traditions and values to life to appeal to its audience of luxury consumers—as well as new, younger shoppers interested in handmade items and sustainability.
Credits
Advertising Agency:
Standard BlackDate:
October, 2022
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