Kaspersky: Earth 2050, Washington Flat, 1
Media Type:
Digital
Country:
Industry:
POSSIBLE Moscow has developed the https://2050.earth/ interactive portal for Kaspersky Lab, to help raise awareness about the associated cybersecurity issues that the future may hold.
To celebrate its 20th anniversary, cybersecurity company, Kaspersky Lab, has launched an interactive project that invites users to discuss the world of the future, the opportunities it brings and the threats it might cause.
Earth 2050 brings together men and women from artistic and scientific backgrounds, dreamers and innovators, to predict changes in the world, as well as technology and cyber threats in the upcoming 30 years.
POSSIBLE Moscow has created an interactive experience that features the most popular forecasts and theories - including some from the world's top scientists and futurists - and invites designers from all over the world to interpret these scenarios, showcasing their vision for our future.
Marat Arutyunov, creator, POSSIBLE Moscow, says: “The idea was to consolidate futurologists and visionaries in their ambition to describe a future world. We see lots of scientists and futurologists tell us about the future, whilst designers, artists and illustrators upload their works to places like Behance. We wanted to combine them, creating a single web platform where all the predictions and images can be showcased.”
Earth 2050 divides the planet into geographical areas, with each including a forecast on a certain aspect of society's life. Many locations are complemented by futuristic images and even 360-degree panoramas. Any designer, illustrator or artist can upload his or her work to the site and members of the public can comment freely on whether they believe certain predictions will come true.
Earth 2050 is active for a year.
Credits
Advertising Agency:
Possible, Moscow, RussiaIdea / Copywriter:
Marat ArutyunovChief Creative Officer:
Vlad SitnikovCreative Director:
Artyom FilimonovAccount / Creative Producer:
Artur PechorinCreative:
Mikhail SinelshikovStrategist:
Dmitryi VoskresenskyConceptual Design Author:
Sergey AndronovDesign:
Kirill KlippersteinDate:
March, 2017Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event
This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York
Sep. 03, 2026
Cody Rhodes Enlists Gamers to Search for John Cena in Clash of Clans and WWE Crossover
Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards
