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Kinder: A "Thanks" You Won't Forget
Media Type:
Digital
Brand
Agency
Country:
Industry:
"Thanks" is a word that children often forget to say, especially to their parents. Even though moms and dads play so many important roles in their lives - they are family doctors, home chefs, family event managers, and so much more. Kinder Pingui - chocolate for children and parents - decided to remind everyone how important it is to thank moms and dads for everything they do for us. So we launched a large outdoor campaign with easy-to-use stickers to make sure you don't forget to say thank you. Instead of typical advertising posters we placed unusual billboards with stickers of different words of gratitude. So that every child, regardless of age, could take a sticker and thank their parents with it.
Credits
Advertising Agency:
GForce Grey, Almaty, KazakhstanManaging Director:
Yuliya TushinaExecutive Creative Director:
Yevgeniy KostylevCreative Group Head:
Victor ErshovArt Director:
Maria KalinichevaCopywriter:
Mikhail VarovDesigner:
Diana KorchevskayaMotion Designer:
Alexander FilatovAccount Manager:
Veronika FedossovaClient Service Director:
Anna KostylevaDOOH Production Company:
CitixChief Commercial Officer:
Yevgeniy TyanAccount Director:
Azazel AmirdinovaArt Director:
Dmitriy Kiyko2D Motion Designer:
Almat SuisimbayevTech Lead:
Yevgeny BurlyaiProject Managers:
Rustam Ashykbayev, Uliya KusherbayevaAccount Manager:
Samal SatybaldinaDate:
August, 2023
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