Kingsmill: It's not Magic, it's Kingsmill

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Kingsmill has today unveiled a major new TV campaign, "It’s Not Magic, It's Kingsmill", created in partnership with creative production house Lobster.

Credits

Advertising Agency:

Lobster, London, UK

Director:

Alex Cooper

Executive Producer:

Si McDowell

Head of Production:

Sarah Baulcomb

Producer:

Samantha Callighen

DOP:

David Wright

1st AC:

Adam Dorney

2nd AC:

Dan Williams

Gaffer:

Phil Penfold

Sparks:

Lee Wilson, Saul Harris

Grip:

Wolf Wasserman

Data Wrangler:

Jonathan Boyd

1st AD:

Joe Mulvihill

Runner:

Brogan Cowie Ferron

Art Director:

Finain O’Sullivan

Props Assistant:

Nathan Whitfield

Food Stylist:

Tanya Sadourian

Wardrobe Stylist:

Lucy Williams

Wardrobe Assistant:

Joseph Butterfield

HMU Artist:

Kate O'Shea

HMU Assistant:

Phoebe Llewellyn

HMU Trainee:

Jemima Wanesis

Editor:

Magic Edit

VFX:

Ben Walker/ Roko Studio

VFX:

Bubble TV

Colour:

Megan Lee/ ETC

Music Composition and Audio Production:

William Aikman

Date:

January, 2025

Latest News

Jun. 25, 2026

Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football

There is nothing quite like the anticipation and energy that comes along with a major tournament

Jun. 25, 2026

Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara

The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort