Kleenex: Scrunch to Release, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
Kleenex is backing the launch of its new Easy Breathe tissues with a campaign by FCB London. Landing just in time for cold and flu season, Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when scrunched before use, releases the scent of menthol and eucalyptus – without compromising on the softness you expect from the brand – giving consumers yet another reason to "Grab Kleenex".
Credits
Advertising Agency:
FCB LondonChief Creative Officer:
Owen LeeCreative Directors:
Rob Farren, Ben Perez UsherArt Director:
Vivien DecombeCopywriter:
Gerard RodaSenior Producer:
Livvy TiddProducer:
Dai DavidsonBusiness Director:
Katie CreightonAccount Director:
Melissa AdamouSenior Account Manager:
Vicky EndicottStrategy:
Adriana FerranDesign Director:
Becci SalmonDesigner:
Anne-MarieDirector:
Institute ArtsProduction Co:
Institute ArtsArtist:
Alma HaserPhotographer:
Alma HaserVideographer:
Todd MacdonaldAnimator:
Todd MacdonaldMedia Planning:
PHDBuying:
PHDHead of Consumer Engagement:
Alexis RiceKleenex Brand Manager:
Lauren TaylorConsumer Engagement Marketing Manager:
Sophie AshtonUKI Marketing Director:
Matt StonePaid Media Manager:
Alex TuffleyDate:
October, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Ace of Hearts Puts Listening at the Heart of London Philharmonic Orchestra's Business
The platform now informs future season programming, community and education work, and the vision for the brand
Sep. 23, 2026
King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat
There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition