KRAFT: It's not art. It's KRAFT

9.8

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Food

SLMBR PRTY’s Abby Horton directs a series of films to launch a brand refresh for KRAFT, introducing the first changes to the brand’s iconic logo in more than ten years, along with new packaging, social channels, and its first-ever unified creative platform – "It's not art. It’s KRAFT." Created by Wieden+Kenny and produced by SLMBR PRTY, the campaign’s cinematic framing and tongue-in-cheek dialogue all play on familiar tropes from popular food shows to highlight the everyday utility of KRAFT.

Credits

Advertising Agency:

Wieden + Kennedy, New York, USA

Co-Chief Creative Officer:

Marques Gartrell

Co-Chief Creative Officer:

Brandon Henderson

Creative Directors:

Christine Santora, Will Binder

Copywriter:

Lesley Scheuermann

Art Directors:

Jackie Anzaldi, Emmaline Price

Head Of Integrated Production:

Nick Setounski

Executive Producer:

Craig Keppler

Producer:

Jane Lee

Group Account Director:

Brian D’entremont

Account Director:

Yurie Park

Account Supervisor:

Paola Aguayo

Assistant Account Executive:

Adam Wills

Project Manager:

Sara Shaw

Strategy Director:

Alexandre Nguyen

Social Strategy Director:

James Williams

Comms Director:

Angel Navedo

Senior Brand Strategist:

Joe Bae

Comms Strategist:

Abel Rodriguez

Social Strategists:

Chris Jenkins

Director of Business Affairs:

Anna Beth Nagel

Business Affairs:

Andrea Fagan

Broadcast Traffic Director:

Sonia Bisono

Traffic Manager:

Jacqueline Crane

Traffic Manager:

Marisol Massallo

Production Company:

SLMBR PRTY

Director:

Abby Horton

Director of Photography:

Matthew Chavez

Executive Producer/Partner:

Sarah Donnenberg

Head of Production/Partner:

Kirstin Vanskiver

Line Producer:

Adam Maruniak

Executive Producer:

Kristoff Duxbury, Sebastian Galina, Geoff Manton, Shelby Manton/ BOLDLY

Production Manager:

Amber-Leigh Polowich

Production Coordinator:

Paige McCulloch

Editorial Company:

Cabin LA

Editor:

Andrew Ratzlaff

Assistant Editor:

Brad Dupuie

Producer:

Lorelei Polk

Managing Director/Ep:

Adam Becht

Executive Producer:

Britt Carson

Director Of Production:

Liz Lydecker

Managing Partner:

Carr Schilling

Vfx/Finishing Company:

Method Studios

Managing Director:

Jesse Kurnit

Executive Producer:

Zach Fortin

Creative Director:

Rob Walker

Vfx Supervisor/Flame Lead:

Chihcheng Peng

Jr. Flame Artist:

Larry Merrill

Vfx Producer:

Jen Doyle

Production Coordinator:

Ethan Samuel

Vfx Assist:

Jordan Mikhail

Telecine Company:

Company 3

Senior Colorist:

Sofie Borup

Producer:

Shannen Troup

Audio Post:

Heard City

Sound Design:

Midnight Snack

Date:

April, 2024

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