Krystal: Steamin' Since 1932

9.0

Media Type:

TV TV

Brand

brand

Country:

USA

Industry:

Food

Creative and production studio TigerLily partnered with StudioNow and Krystal – the original quick-service restaurant chain in the South — to create a :30 spot reminding burger lovers “it’s cool to be square” – a reference to the chain’s classic square-shaped sliders. “Steamin’ Since 1932” debuts this week as part of an evergreen brand campaign celebrating Krystal’s generational love for over 90 years. The campaign will run on linear and broadcast TV, CTV, digital, and social.

Credits

Production Studio:

TigerLily

CEO Founder:

Brenda Kolb

CCO Principal:

Andrew Fallon

CDO Principal:

Varick Rosete

SVP of Production:

Gina Fallon

Producer:

StudioNow

Director of Photography:

Nick Lorini

Editor:

Cavan Faucett, Forager

Animation:

Ben Windsor, TigerLily

Original Music:

Josh Cobb, Rockbot

Date:

October, 2024

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group