Previous Ad
BTCYI: Mental Health, Ami McPherson
Next Ad
Fairprice Brand: Every Day, Made a Little Better
Krystal: Steamin' Since 1932
Media Type:
TV
Creative and production studio TigerLily partnered with StudioNow and Krystal – the original quick-service restaurant chain in the South — to create a :30 spot reminding burger lovers “it’s cool to be square” – a reference to the chain’s classic square-shaped sliders. “Steamin’ Since 1932” debuts this week as part of an evergreen brand campaign celebrating Krystal’s generational love for over 90 years. The campaign will run on linear and broadcast TV, CTV, digital, and social.
Credits
Production Studio:
TigerLilyCEO Founder:
Brenda KolbCCO Principal:
Andrew FallonCDO Principal:
Varick RoseteSVP of Production:
Gina FallonProducer:
StudioNowDirector of Photography:
Nick LoriniEditor:
Cavan Faucett, ForagerOriginal Music:
Josh Cobb, RockbotDate:
October, 2024Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer
