Krystal: Steamin' Since 1932

9.0

Media Type:

TV TV

Brand

brand

Country:

USA

Industry:

Food

Creative and production studio TigerLily partnered with StudioNow and Krystal – the original quick-service restaurant chain in the South — to create a :30 spot reminding burger lovers “it’s cool to be square” – a reference to the chain’s classic square-shaped sliders. “Steamin’ Since 1932” debuts this week as part of an evergreen brand campaign celebrating Krystal’s generational love for over 90 years. The campaign will run on linear and broadcast TV, CTV, digital, and social.

Credits

Production Studio:

TigerLily

CEO Founder:

Brenda Kolb

CCO Principal:

Andrew Fallon

CDO Principal:

Varick Rosete

SVP of Production:

Gina Fallon

Producer:

StudioNow

Director of Photography:

Nick Lorini

Editor:

Cavan Faucett, Forager

Animation:

Ben Windsor, TigerLily

Original Music:

Josh Cobb, Rockbot

Date:

October, 2024

Latest News

Sep. 03, 2026

Milk & Honey Films Signs Dylan Bradshaw to Global Commercial Roster

The Los Angeles-based director and winner of 2025 Crash the Super Bowl competition brings cinematic spectacle

Sep. 03, 2026

The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event

This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York