Kuling: The Mud Runway
Media Type:
Film
Every year, over 40 different fashion weeks take place around the world. With its focus on art, beauty and glamour it has, however, been criticized from time to time. Among other things for unhealthy beauty standards, elitist structures and unsustainable events. In connection to Stockholm Fashion Week in September, The Mud Runway was therefore created – an initiative from the Swedish kids’ clothing brand Kuling to showcase what they think a fashion show should be.
Credits
Advertising Agency:
Eljest Agency, SwedenDate:
September, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer