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Media Type:
Print
The sad truth about gender equality in Germany: Men dominate the management and executive boards - with 91.4%. Time to prove that women belong in leadership too. Based on a data project, L'Oreal Paris collected and analyzed several studies and data sets with results that led to the first cosmetic advertising for men.
Simplified infographics with products prove that women belong in leadership roles. For good reasons: With women in 30% of management positions profitability increases by 15%.
They perform 24% better in management reviews.
And help to develop more innovations, for example with 20% more patents per year.
All this speaks a clear language...which is also understood by the decision-makers in listed companies: men.
Credits
Advertising Agency:
McCann Düsseldorf, GermanyChief Creative Officer:
Sebastian HardieckExecutive Creative Director:
Serdar KantekinSenior Copywriter:
Schakir IslamowSenior Art Director:
Berkant YerliFinal Art Worker:
Jonas BoamahRetoucher:
Martin KomoraDigital Retoucher:
Max HornäkHead of Print Production:
Oliver HugoPhotographer:
Thomas SteuerClient Service Director:
Sabine BülowJunior Account Manager:
Katrin WeberHead of Brand Strategy:
Christian BihnStrategic Planner:
Deborah SchaperTeam Lead Studio:
Anja SchillingDirector of PR & Communications:
Jerome CholetDate:
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