Lacoste: Play Grounded
Media Type:
TV
For its campaign launch for the new L003 2K24 sneaker, Lacoste - helped by its longtime ad agency BETC Paris - plays with the codes of running and the loss of gravity to promote its expertise and its partnership with US rapper J.I.D.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Rémi BabinetExecutive Creative Director:
Florence BellissonAssociate Creative Director:
Francois Pannelier, Adrien TourneuxArt Director:
Hugo DupuisCopywriter:
Symonne TorpyMusic Creative Director:
Adam GhoubaliStrategic Planner:
Yan ChervetCreative Resources Coordinator:
Celine LaporteHead of Art Buying:
Isabelle MocqExecutive Creative Producer:
David GreenDirector:
Original KidsPhotographer:
Axel MorinBrand Managers:
Catherine Spindler, Amandine Delcour, Robin Kleniec, Mehdi KhelifiDate:
February, 2024More from Lacoste
Lacoste: The Run
0.0
Lacoste : Play with Icons, Pierre Niney
9.0
Lacoste : Play with Icons, Wang Yibo
9.0
Lacoste : Play with Icons , Adele Exarchopoulos
9.0
Lacoste : Play with Icons , Venus Williams
9.0
Lacoste : Play with Icons, Novak Djokovic
9.0
Ad of the Day | Lacoste: Play Big
10.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football
There is nothing quite like the anticipation and energy that comes along with a major tournament
Jun. 25, 2026
Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara
The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort