Lacoste x Theo Curin: Support Sporting Projects
Media Type:
TV
In 2022, Lacoste released, with its creative agency BETC Paris, the first collection in the world designed in the name of a para-athlete: The Theo Curin Collection. Following its initial success, the Crocodile and the French swimmer are back this season with a new capsule collection designed for all. And this year, the collaboration goes an extra step: part of the profits of the sales will be given to three athletes: in Europe, in North America and in Brazil.
Credits
Advertising Agency:
BETC Paris, FranceExecutive Creative Director:
Florence BellissonArt Director:
Joachim TouitouCopywriter:
Carmen BramlyCreative Resource Coordinator:
Letizia FeliciTV Producer:
David GreenProduction Company:
General POPProducer:
Steeve BrielProduction Director:
Candice GuettaSound Company:
GumTime Keeper:
Leo FaivreCasting Director:
Brice CompagnonDirectors:
Christophe Saulnier, Theo ThuillierBrand Managers:
Nathalie Beguinot, Nicolas Rakocevic, Stephanie Derrey HalesDate:
October, 2023More from Lacoste
Lacoste: The Run
0.0
Lacoste : Play with Icons, Pierre Niney
9.0
Lacoste : Play with Icons, Wang Yibo
9.0
Lacoste : Play with Icons , Adele Exarchopoulos
9.0
Lacoste : Play with Icons , Venus Williams
9.0
Lacoste : Play with Icons, Novak Djokovic
9.0
Ad of the Day | Lacoste: Play Big
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group