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LALCEC: Let's Change the Story
Media Type:
Film
Brand
Agency
Country:
Industry:
During Breast Cancer Awareness Month, the theater circuit in Buenos Aires joined an unprecedented action alongside the Argentine League Against Cancer (LALCEC) and Grey Argentina. More than 30 shows on stage modified their scripts, altering the storylines to demonstrate that, while this disease can be a part of any story, timely check-ups can help change it, At the end of the campaign, the powerful messaged reached more that 100000 spectators.
Credits
Advertising Agency:
Grey ArgentinaPresident CCO Latam:
Diego MedvedockyGlobal CCO:
Gabriel SchmittCEO:
Denise OrmanCCO:
Hernan KritzerECD:
Juan Ure, Gonzalo "Montana" FernandezCreative Directors:
Ezequiel Iruretaand, Sergio Rio LeonCreative Team:
Matias Cony, Joaquin BelaundePR Director:
Florencia KesslerBusiness Director:
Ana BianchiniProject Manager:
Ivana BenozziBusiness Trainee:
RosarioDel AlamoHead of Craft:
Diego UrbanoDesign Lead:
Trinidad ColomboHead of Strategy:
Romina PerroneBrand Strategist:
Clara NoussanHead of Production:
Pablo MolinaProducer:
Negro IbanezPostproduction Coordinator:
Sebastian GarriMotion Designer:
TBDProduction Company:
The MovementDirector:
Odile SucariExecutive Producers:
Juan Manuel CuervoDiego Dutil Producers:
Sonia Stigliano, Denise PainiProduction Assistant:
Tomas Garcia AzcarateClient Representatives:
Martin Fleming, Bruno Nascimbene, CatalinaSaavedra, Melanie FischlDate:
November, 2023
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