Lancôme x Bearbrick: Call Me Happy
Media Type:
TV
Brand
Agency
Country:
Industry:
Accompanied by Publicis Luxe, Lancôme launches a fun-filled beauty experience in collaboration with Japanese cult favorite toy, Bearbrick. Aptly named Happy, Bearbrick becomes Lancôme’s happiness totem, artistically reinterpreting the House’s signature and emblem, as he adorns the brand’s icons in an exclusive limited collection.
Credits
Advertising Agency:
Publicis Luxe, Paris, FranceDate:
October, 2022
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