Lansforsakringar: Laika 13, Raised by Social Media
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Online
Brand
Agency
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Industry:
One in five teenagers spend all their free time on social media. Despite clear connections to mental health problems, the time spent on the platforms continues to increase. But what happens if you spend 100% of your time on social media as child? A Swedish insurance company now launching Laika; the world's first AI teenager, who has been raised by social media. The purpose is to prevent mental ill-health among young people. Stendahls is the creative agency behind the idea.
Credits
Advertising Agency:
Stendahls, Goteborg, SwedenCreative & PR Strategist:
Ylva NestmarkClient Director:
Karin HedbergProject Manager:
Anna LottoPR Strategist:
Annie LundgrenCopywriter:
Oscar LivhPlanner:
Karl AnderssonCreative Director:
Oscar PlasidiusCopywriter:
Michael SchultzArt Director:
Josefin FridlundFilm & Editing:
Jimmy Svensson, Viktor RagnemarPR:
Ida NilssonAI Strategy Lead:
Christofer FalkmanDigital Project manager:
Kaj LeissnerCTO:
Oscar RisbergDigital Designer:
Oskar SchmidtDeveloper:
Carolina HagmanMarketing Officer:
Helena IsakssonDigital Strategy:
Tobias GrothProject Manager:
Karin HaglundDigital Marketing:
Oliver HäggbomSustainable Manager:
Lisa BragéeDate:
October, 2023
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