Lavazza: More Than Italian

8.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Italy

Global print and outdoor campaign for the new Lavazza's brand positioning "More Than Italian".

Credits

Advertising Agency:

VMLY&R Italy

Executive Creative Director:

Francesco Poletti

Creative Directors:

Rafael Genu, Cristian Comand

Senior Art Director:

Francesco Sgritta

Senior Copywriter:

Davide Labò

Photography:

Sing Sing

Date:

June, 2019

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