Leroy Merlin: Plan B

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

Industry:

Retail Services

Mowing your lawn without petrol, pollution, noise, and with a sheep. It's now possible, thanks to Plan Bêêê, a new service offered by Leroy Merlin in partnership with Greensheep and orchestrated by BETC Fullsix. An ecological and poetic alternative to the lawnmower, designed to reconcile nature and everyday life.

Credits

Agency Managers:

Tiphaine Du-Plessis, Mathieu Roux, Céline Leprince, Oscar Peteil, Camille Roux

Chief Creative Officer:

Ivan Beczkowski

Copywriters:

Ivan Beczkowski, Gregory Tormo

Art Directors:

Caroline Lambert, Stephane Sitter

Creative Producer:

Shaeron Astrou

Strategic Planners:

Etienne Averseng, Julie Quicray 125%

Date:

July, 2025

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