Lexus: Magnet
Media Type:
Film
Brand
Agency
Country:
Industry:
Lexus has partnered up with Great Guns and director Bruce St Clair to deliver its latest pair of conceptual commercials. Set to an upbeat track, ‘A Magnet For Adventure’ shows objects associated with outdoor trips - from a kayak to a tent - mysteriously experiencing an upwards pull and levitating. Floating across the sky, navigating between buildings and trees, they finally settle on the magnet that’s been attracting them - a Lexus.
Credits
Advertising Agency:
The & Partnership, JapanDate:
January, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group