Lidl: Eau De Dough

8.3

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

With notes of vanilla and undertones of flakey pastry, this sweet scent is almost good enough to eat... This April Fool's, Lidl launched their very own bakery-scented perfume, called Eau De Dough. Getting people ready to be blown away by this season’s smell.

Credits

Advertising Agency:

We Are Social, UK

Date:

April, 2022

Latest News

Sep. 03, 2026

Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation

The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation

Sep. 03, 2026

Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain

New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till