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Lincoln: The Innovator

9.0

Media Type:

Film

Brand

Agency

Country:

United Arab Emirates

Industry:

Automotive

Together with Lincoln and GTB, electriclimefilms has produced three inspirational films reflecting the perspectives of three entrepreneurs, while incorporating captivating visuals of a thriving Middle East to promote 'The Lincoln Aviator’, which launched in December in the Middle Eastern and North African regions. The tone of these stories are thoughtful and inspiring, grounded in the notion of the Aviator as an incubator — a space for these characters to be themselves and to think freely as they go forward on their path. The three films were shot on an Alexa Mini Large Format motion picture camera, paired with Zeiss Super Speeds lens — a vintage spherical lens that flairs beautifully, providing a cinematic look and glimpse into the journey of each entrepreneur. Running footage was shot in the scenic mountains and the city skylined streets of Dubai - the use of a tracking vehicle ensured steadiness to the refined visuals and a sense of scale worthy of the Lincoln Aviator’s confident form.