LTA: Fancy a Knockabout

0.0

Media Type:

TV TV

Brand

brand

Agency

agency
LTA, the governing body of tennis in Britain, has launched a new advertising campaign encouraging families to give tennis a go. The accessibility campaign features the nation’s favourite celebrity couple, Stacey Solomon and Joe Swash giving tennis its own version of what a knockabout is for football, inviting Britain’s families to experience the fun to be had with a ball and a racket (or any similarly shaped object to hand).

Credits

Advertising Agency:

BMB, London, UK

Creative Director:

David Beattie

Chief Strategy Officer:

Sarah Clark

Strategy Director:

Richard Harrison

Managing Partner:

Matt Bonny

Senior Account Director:

Louise Gregory

Head of Production:

Rowena Jeffrey-Jones

Creative Services Director:

Sofi Andersson

Producer:

Lee Sands, Harley Brooks

Runner:

Isabel Caamano

Director:

Dan Humphreys

Camera Op:

Brice Munn, Aaron Ludlow, Liam Cosgrove

Sound Recordist:

Grant Studart, Thomas Hart

Production Company:

Curious Productions

Producer:

Thao Dinh

Director of Photography:

Fernando Caamano

Media Agency:

The Kite Factory

Talent Agency:

Mayflower

Date:

July, 2026

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