Lucozade: Statue
Media Type:
TV
Brand
Agency
Country:
Industry:
As we enter 2023, Lucozade Sport is calling for the nation to get moving and kickstart their new year by being active. The nation’s favourite sports drink has produced a new campaign called "Statue" which aims to broaden the appeal and desire for Lucozade Sport amongst a range of exercisers by changing consumer perceptions that the product is only suitable for elite athletes or high intensity exercisers.
Credits
Advertising Agency:
adam&eveDDB, London, UKChief Creative Officer:
Rick BrimSenior Planner:
Sam ZamaniHead of Planning:
Will GrundyPlanner:
Oscar BeachHead of Production:
Jack BayleyLead Producers:
Nikki Cramphorn, Carrie MooresProducer:
Tristan BakerProject Director:
Abi RipleyBusiness Director:
Sam PerezAccount Director:
Nick WilkieAccount Manager:
Becky KilnerManaging Partner:
Mike SternCEO:
Tammy EinavLegal Counsels:
Tom Campbell, Trine OdinCommercial Director:
Charlotte HaddyBusiness Affairs Manager:
Martin EelsEdit:
StitchEditor:
Ben CorfieldVFX:
Black Kite StudiosColourist:
Richard FeronVFX Shoot Supervisor:
Paul Wilmot2D Lead:
Paul Wilmot2D:
Basabendu SarkarDate:
January, 2023
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are