Lucozade: Statue
Media Type:
TV
Brand
Agency
Country:
Industry:
As we enter 2023, Lucozade Sport is calling for the nation to get moving and kickstart their new year by being active. The nation’s favourite sports drink has produced a new campaign called "Statue" which aims to broaden the appeal and desire for Lucozade Sport amongst a range of exercisers by changing consumer perceptions that the product is only suitable for elite athletes or high intensity exercisers.
Credits
Advertising Agency:
adam&eveDDB, London, UKChief Creative Officer:
Rick BrimSenior Planner:
Sam ZamaniHead of Planning:
Will GrundyPlanner:
Oscar BeachHead of Production:
Jack BayleyLead Producers:
Nikki Cramphorn, Carrie MooresProducer:
Tristan BakerProject Director:
Abi RipleyBusiness Director:
Sam PerezAccount Director:
Nick WilkieAccount Manager:
Becky KilnerManaging Partner:
Mike SternCEO:
Tammy EinavLegal Counsels:
Tom Campbell, Trine OdinCommercial Director:
Charlotte HaddyBusiness Affairs Manager:
Martin EelsEdit:
StitchEditor:
Ben CorfieldVFX:
Black Kite StudiosColourist:
Richard FeronVFX Shoot Supervisor:
Paul Wilmot2D Lead:
Paul Wilmot2D:
Basabendu SarkarDate:
January, 2023
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 03, 2026
Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets
In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012
Nov. 03, 2026
Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute
The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal