Luminor: The Pouring of the Biggest Luck Ever
Media Type:
Online
Brand
Agency
Country:
Industry:
The Pouring of Luck is an ancient tradition used to predict the future and bring luck to the next year.
Dropping a spoonful of molten metal in cold water results in a small sculpture. Then, you can interpret the future in its shadow.
2020 was so unpredictable, that for seeing what 2021 will bring, Luminor bank poured the biggest luck ever. Because together we see our future better.
Credits
Advertising Agency:
Bechtle & Milzarajs, Riga, LatviaCreative Directors:
Janis Milzarajs, Antonio BechtleArt Director:
Janis MilzarajsCopywriter:
Antonio BechtleDop / Editor:
Janis JekabsonsProducer:
Amanda StrigeleSet Design:
Ilze TiguleDate:
January, 2021
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer