Lurpak: Lightest
Media Type:
Film
Brand
Agency
Country:
Industry:
Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables. Celebrating cooking in its most vibrant form, we're reminded that healthy food doesn't have to be boring. In fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular. There's also a catchy little ditty that'll stay in your head all day, with the stars of the show providing not only a riot of colour but musical accompaniment as well. Watch the video, sing along and get chopping! But watch your fingers.
Credits
Advertising Agency:
Wieden+Kennedy London, UKProduction Company:
Blink ProductionsDirector:
Dougal WilsonExecutive Producer:
James BlandProducer:
Ben LinkProduction Manager:
Ellie BrittonDOP:
Stephen Keith-RoachArt Director:
Andy KellyCostume Design:
Michelle MayEditing House:
Final CutEditor:
Joe GuestPost Production:
MPCAgency Producer:
Anna SmithMusic:
Michael RussoffSound:
Wave StudiosDate:
January, 2012
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are