Lurpak: Lightest
Media Type:
Film
Brand
Agency
Country:
Industry:
Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. Fresh from an incredible year rounded off by his immensely popular 'The Long Wait' for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables. Celebrating cooking in its most vibrant form, we're reminded that healthy food doesn't have to be boring. In fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular. There's also a catchy little ditty that'll stay in your head all day, with the stars of the show providing not only a riot of colour but musical accompaniment as well. Watch the video, sing along and get chopping! But watch your fingers.
Credits
Advertising Agency:
Wieden+Kennedy London, UKProduction Company:
Blink ProductionsDirector:
Dougal WilsonExecutive Producer:
James BlandProducer:
Ben LinkProduction Manager:
Ellie BrittonDOP:
Stephen Keith-RoachArt Director:
Andy KellyCostume Design:
Michelle MayEditing House:
Final CutEditor:
Joe GuestPost Production:
MPCAgency Producer:
Anna SmithMusic:
Michael RussoffSound:
Wave StudiosDate:
January, 2012
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation
From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality
Sep. 23, 2026
Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow
The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth