LUX: Change The Angle
Media Type:
Film
Brand
Agency
Country:
Industry:
While the growing global popularity of professional and amateur female sports is something to celebrate, much of the media coverage of women athletes in competition still misses the mark, quite literally - focusing too often on female anatomy rather than sporting achievements, through invasive angles and excessive close up shots which can potentially devalue the empowerment that sports bring to participants.
Credits
Advertising Agency:
Wunderman Thompson, SingaporeDate:
April, 2023More from LUX
LUX: Shut Up Sexism
9.7
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 02, 2026
Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies
Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year
Sep. 02, 2026
Growth Leader Jeb Blatt Joins Independent Agency nmbl as President
Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide